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A Graphical Planogram Tool at Econova

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Econova is the leader in the Nordic market when it comes to soil and gardening products. Its products are sold under brand names such as Weibulls, Hammenhögs, and Topstar.

In general, people will find Econova’s products in the gardening section of the supermarket in wooden display racks full of seed packets, for example.

Orango has helped Econova become more efficient at planning the design of these display racks.

The design of Econova’s seed packet display racks can be compared to a planogram, which is a visual representation of how products are placed on store shelves. Planograms are mostly used in the retail industry for planning and streamlining the sale of a product per square meter.

For a product that changes its appearance every year based on what customers and market trends say, it is important to have a tool that will make it as easy and efficient as possible to manage these changes.

In the past, Econova’s business system for managing these changes has been limited and cumbersome, but with new web technology and Bison’s architecture, this system has been modernized. In fact, Bison’s architecture has made it possible to maintain much of the logic and database of the ERP system, which has resulted in a cost-efficient solution that does not interfere with the fundamental logic of the system.

The result is a customized tool for planning and designing seed packet display racks, which in turn increases the possibility of better decision support and helps get information directly to users.

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Peter Lindecrantz Lowrez
Peter Lindecrantz
Telefonnummer: 0706-41 52 00

The Design Tool

The application, which was developed using the Sencha Ext JS framework, focuses on clarity and user-friendliness. By using a drag-and-drop feature, users can simply drag articles to the work area and then move them around until they achieve the appearance they want.

The interface gives users the ability to design a visually appealing case and manage every article, for example, by assigning the number of packets per slot.

Since the tool provides users with instant feedback, it is possible to see what the finished product will look like at the planning and design stage. The application reduces the number of errors because you can instantly see if all the slots have been filled or if there are too few of some items. The built-in print feature makes it possible to get an overview of the whole design and can also provide a template for when the display is mounted or for when the slots need to be restocked.

How Has This Work Affected Econova and Its Processes?

We Asked Ulrika Wallman, Product Manager of Seed Packets, to Find out How Econova Has Benefited From the New Tool

What use has it been, and what needs have the new tool fulfilled?
The tool is designed in a way that helps eliminate errors in our collections. The most important thing is the visualization features, since that makes it possible for us to see what the finished products will look like when they are being designed.

In what way has the new tool affected the way you work?
I can see the finished result of my work right away, which makes a huge difference. Our previous way of building collections was to use Excel to sort and enter information. We used to have to wait for months to see the finished result. Now we can see it instantly.

Have you noticed any other positive effects of using the application besides user-friendliness?
Being able to show both other staff members here at Econova and customers what the collections will look like has never been possible before.

This type of tool could be used to plan all sorts of display surfaces or any other activity where you need to organize and visualize data. The benefit of using the Sencha framework is that it can communicate with any type of back-end. Additionally, the applications can also be used in a web browser, which gives Sencha’s framework enormous strength.

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